Small Business Showcase: Col Skinner!

Col from Profoundry responded to my request for small business owners to showcase themselves and their businesses on my blog to provide insight, advice and inspiration for others who are starting up/thinking of starting up their own small businesses – including me!
The idea originally formed because I was fascinated by people’s stories and reasons for setting up their own businesses and I wanted to learn as much as I could in order to educate myself for the benefit of my own business.
I wanted to find a way to ask the questions I wanted the answers to but I realised that if I was interested surely others were interested in the answers too! In addition, I wanted the businesses willing to share their stories to get something in return so I devised the ‘Small Business Showcase’ blog series which will give each small business featured promotion across social media. Win-win for everyone!
The same 10 questions were posed to all small businesses via questionnaire – here are Col’s replies:
1) How would you summarise the service(s)/product(s) your business offers?
Profoundry is a digital advertising consultancy.
2) How long have you been a small business owner?
5 years.
3) What inspired you to set up your business?
I was fed up of constantly having to do things someone else’s way and never really seeing the rewards that my blood sweat and tears produced.
4) What platforms/strategies do you use to promote your business?
I use Twitter and LinkedIn a lot and also use features in articles and podcasts to promote myself.
5) What do you consider your greatest business achievement so far?
The self-satisfaction of creating a one-man business turning over £70k in client spend was a huge highlight for me so far.

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6) What do you consider your greatest business challenges?
Competing with the vast number of agencies and the smaller number of consultants is a constant battle but not something I focus on too much. I can’t control what others do. I focus on doing good work that people shout about and that brings in enough business for me.
7) What resources/training have been most beneficial to your business so far?
The various freelancer Facebook groups such as Freelance Heroes and Freelancer’s Hub have been great sources of advice for me. Naturally, the paid media training and experience I picked up before going solo was also crucial.
8) What advice would you give to anyone thinking of starting their own business?
There is no perfect time to start a business.  Plan to succeed, but prepare to fail. Surround yourself with supportive people. Separate your work and personal life – you will thank yourself years down the line.
9) What are your future plans for your business?
People often think anyone who starts their own digital marketing business automatically wants to grow things into an agency business model. I have no intention of doing this and simply intend to continue offering quality advertising services across relevant platforms.
10) Are there any other small businesses you would like to give a shout out to who have been an inspiration/support to you?
My site developer Johanna, from Orcadia Design, has been a great help building my online presence over the last 5 years.


My ‘Small Business Showcase’ blog series will be published every Monday, Wednesday and Friday – previous showcases can be read herehere and here and here.
If you would like to feature your small business too, please email me at

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