Tracey from TranscendYou responded to my request for small business owners to showcase themselves and their businesses on my blog to provide insight, advice and inspiration for others who are starting up/thinking of starting up their own small businesses – including me!
The idea originally formed because I was fascinated by people’s stories and reasons for setting up their own businesses and I wanted to learn as much as I could in order to educate myself for the benefit of my own business.
I wanted to find a way to ask the questions I wanted the answers to but I realised that if I was interested surely others were interested in the answers too! In addition, I wanted the businesses willing to share their stories to get something in return so I devised the ‘Small Business Showcase’ blog series which will give each small business featured promotion across social media. Win-win for everyone!
The same 10 questions were posed to all small businesses via questionnaire – here are Tracey’s replies:
1) How would you summarise the service(s)/product(s) your business offers?
Many business owners struggle to stand out and connect with their audience so I give them the know-how and the tools that help that start their online conversations that lead to conversions.
Ultimately, I help business owners sell more.
Businesses can work with me in my membership group or choose self-study or 1:1 options.
2) How long have you been a small business owner?
Full-time for 3 years. I worked on my business part-time off and on for about 2 years before that.
3) What inspired you to set up your business?
I always wanted to have my own business doing something that helped others. At 26 I believed I was too old to retrain. Seriously! Fast forward 20+ years and I decided to learn NLP, Time Line Therapy and hypnosis.
Now I could help people.
The people that wanted my help were business owners and what was causing them the most grief was their business. Lack of time, lack of clients and lack of knowledge of how to market themselves.
My background is marketing. I was a marketing manager for Nike so, in answer to your question, what inspired me to create the business I have now were my past clients. I can’t thank them enough.
4) What platforms/strategies do you use to promote your business?
My website and social media.
My strategy is to use content marketing to promote my business.
5) What do you consider your greatest business achievement so far?
That’s a good question. So many things.
The most recent achievement was in week 1 of doing the marketing for a new client, I got them an award on Twitter and 2 large clients.
Other achievements have been seeing my clients grow in confidence, get the clients they thought were out of their league and, for one client, doubling their income working less hours and having more time with their gorgeous family.
6) What do you consider your greatest business challenges?
Without a doubt it has been finding my own voice. For so long I believed I had to sound ‘corporate’ to get clients.
7) What resources/training have been most beneficial to your business so far?
Attending a two day conference in Edinburgh in June this year. The energy in the room, the speakers, the inspiration and the support from everyone there was the most beneficial thing for me and my business so far.
8) What advice would you give to anyone thinking of starting their own business?
Ask for help! You’re great at what you do but chances are you don’t know how to run a business.
9) What are your future plans for your business?
A new self-study online course before the end of the year.
Next year, streamlining what I do so I can spend more time doing 1:1 work with clients. It’s what I love the most.
10) Are there any other small businesses you would like to give a shout out to who have been an inspiration/support to you?
The lovely John Espirian. I met him on LinkedIn in April this year and met him in person in June. He is my guiding star.
Any other comments?
Love this idea Claire. I think it will be a great resource and help for many business owners out there.