Lyndsay and Martin from Jammy Digital responded to my request for small business owners to showcase themselves and their businesses on my blog to provide insight, advice and inspiration for others who are starting up/thinking of starting up their own small businesses – including me!
The idea originally formed because I was fascinated by people’s stories and reasons for setting up their own businesses and I wanted to learn as much as I could in order to educate myself for the benefit of my own business.
I wanted to find a way to ask the questions I wanted the answers to but I realised that if I was interested surely others were interested in the answers too! In addition, I wanted the businesses willing to share their stories to get something in return so I devised the ‘Small Business Showcase’ blog series which will give each small business featured promotion across social media. Win-win for everyone!
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The same 10 questions were posed to all small businesses via questionnaire – here are Martin and Lyndsay’s replies:
1) How would you summarise the service(s)/product(s) your business offers?
We design WordPress websites for small business owners and personal brands, and we’re also launching a membership soon, aimed at helping personal brands build and grow their website.
2) How long have you been a small business owner?
Since January 2013 (five years now!).
3) What inspired you to set up your business?
We started out with a local web design agency, but we set up Jammy Digital as we were increasingly getting clients from across the country. It’s been amazing working with so many people from the UK and the rest of the world too!
4) What platforms/strategies do you use to promote your business?
Our website is the main platform that drives business and sales. We focus heavily on content marketing and hardly spend anything on advertising. It takes time rather than money but it works.
We’re also part of many membership groups, and these are great for forming connections with other people and word of mouth referrals. We didn’t join them for this reason. We joined so we could learn more, but it’s lovely getting business from them too!
5) What do you consider your greatest business achievement so far?
We’re proud that both of us have managed to quit our jobs and join the business. This took a long time as we needed to build something that could sustain two salaries.
In the beginning, both of us worked full-time and spent evening and weekends on the business. Martin quit his job first (being the techy guy!) and Lyndsay finished in 2017. We loved our jobs, but our goal from the very beginning was to finish and build something together. It was wonderful finally getting there.
