When you’ve published a book, especially when it’s self-published, it’s vital to consider how to market it effectively. Without using appropriate marketing channels to promote your book, getting it the attention it needs in order to sell it will be more difficult. Fortunately, there are plenty of ways to advertise your book, including a range of digital marketing techniques that you can use. You can take your own steps to market your book, and you can recruit professional marketing experts to help you to achieve your sales goals as well as, or instead of, doing it yourself.
Social Media
As a writer, building a presence on your preferred social media platforms is a great thing for you to do. You can connect with other writers and the writing community, and engage with potential readers too. There are multiple social media channels that you can use to generate organic interest in your books. Many authors have profiles on Facebook, Twitter, Instagram, LinkedIn, and more. You can use these platforms to engage in conversation, share content and advice, and promote your book more directly. It can be a good way to link to your website or wherever you’re selling your book too (without being too ‘salesy’ of course!).
Online Ads
Online advertising can allow you to run adverts in lots of different places. PPC (pay-per-click) ads like those from Google Ads will give you the option of advertising in search engine results and across different websites. Social media advertising options are available too, or you can explore various sites that sell their ad space privately. To make sure your ads are shown to the most relevant people, choose the right targeting tools or the right websites on which to advertise your book.
Audio Channels
Most promotion methods for your book might be text-based, but there are audio content advertising options too. This can be particularly effective if you’re promoting an audiobook and want to provide an extract or sample, for example. You can get a SiriusXM Advertising Media Kit for help with advertising on satellite radio. Streaming services, such as Spotify, can be great options for adverts too. Another audio advertising option to consider is podcasts. You can sponsor a podcast or buy advertising space to promote your book. Of course, you can also apply to appear as a guest on podcasts yourself, or even create your own.
Content Marketing
Content marketing is a great way to help people find your website so that you can promote and sell your book. More exclusive content can also be shared via other advertising channels, such as email marketing. You can use content marketing to improve the SEO for your website, making it more visible in search engine results, which helps more readers to find you and your book(s). You should’t underestimate the power of a direct mailing campaign as this can be a great way to help you reach your target audience in a different way. While digital channels of marketing are amazing, there are other things to consider that could help. Whether you write fiction or nonfiction, you can create relevant content that will appeal to your ideal audience.
Use any or all of these marketing channels to promote your book. They will help you to attract the right audience so that you can start making more sales!
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