When you work as a freelance writer, you’ll know the importance of being able to secure new clients. While it’s good to have long-term customers on your books, nothing is ever certain, so you’ll want a steady influx of new enquiries for your writing services to help you maintain a steady flow of work. Word of mouth is one of the most effective ways of gaining new clients. People want to hire someone trustworthy, and as it’s not guaranteed they’ll ever meet you face to face, having a positive review from someone they know is a great recommendation. Want to know some of the secrets of securing word-of-mouth referrals for your writing services? Here are five ways to get them.
1. Offer clients with a referral reward
Offering your existing clients with an incentive to refer your services can be an excellent way of securing new clients. Referral rewards can include a discount on their next service, a gift voucher or a ‘freebie’ of some description. However, always make sure you balance the cost of providing a referral versus the income you’ll get from a new client to help make sure it’s worth it.
2. Display client testimonials on your website
If someone is interested in working with you, one of the first places they’ll look for information is the internet. Or, more specifically, your website. Having a range of client testimonials on your website highlights all the excellent feedback you’ve received and shows potential clients the types of clients you’ve worked with in the past. Testimonials are an important tool for your website and having a swathe of glowing reviews gives prospective clients an insight into what it’s like to work with you, hopefully building trust from the outset.
3. Develop links on social media
Being on social media benefits your writing business in many ways. It can help people learn more about you, but it can also be a place to secure positive word-of-mouth recommendations for your services. If they’ve given permission to do so, mention the clients you’ve been working for and, conversely, ask if they’d be happy to recommend you on their own platforms too. It can make a big difference and help you to develop a larger, relevant following, which may lead to new clients!
4. Use review tools
Online reviews are one of the ways that will determine whether someone chooses to work with you or not. Tools like Google My Business make it easier for people to leave and see reviews of your business, which can be a great thing to bring in new clients. You can also use online reputation management services to help keep your reputation a positive one. Staying on top of your reviews is important, and you’ll make an even better impression by taking the time to respond to them.
5. Join a small business network
Small business networks have become more popular as a result of the pandemic, especially for freelancers and sole traders, who may have suffered a dip in work. One of the biggest advantages of joining a small business network is the referrals you can receive, which can put you in touch with some local clients and help you develop a steady stream of business.
As a talented writer, you know that you can provide excellent services to clients. But sometimes, it pays to have someone else sing your praises. Take advantage of word-of-mouth referrals and help give your writing business a boost.
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