Having an impressive author website can be beneficial for your career and reputation. It acts as a platform to promote your books while establishing your brand and expressing your personality and interests. Thankfully, figuring out how to boost your author website doesn’t have to be as difficult as you might expect. Here are 4 simple steps that you can take to transform your website in no time at all.
1) Create A Detailed ‘About Me’ Page
One of the most important pages on your author website is always going to be your ‘about me’ section. This is a place for you to share your writing (and publishing) progress, your passions, and any other relevant information your readers might be interested in. It’s also the place for you to promote yourself so that you can attract your intended audience. Failing to create a detailed ‘about me’ page may make it harder for readers to trust you or to view your efforts as authentic. Don’t worry if you don’t know what to write about at first – check out other authors’ websites for inspiration to see what kind of things they have chosen to include in their ‘about me’ sections.
2) Establish An Attractive Aesthetic
In other words: make it look as appealing as possible! It’s absolutely vital to establish an attractive aesthetic if you want your website to thrive. The way you present your website will contribute massively towards the first impression a visitor forms about you. If they’re greeted by a jumbled mismatch of random colours, numerous fonts, overbearing graphics and slow loading photos or videos, they might not stick around to find out more. You need to let your words do the talking, not your theme!
The most attractive yet professional aesthetic that you can choose for your author’s website is a minimalistic one. Clean lines, simple colours and accessible text should always be a priority. Dark text on a light background will make your content easier for people to read. It’s also a good idea to opt for just 1 or 2 main colours so that your audience won’t feel too overwhelmed when they’re browsing your site.
If you don’t think you have what it takes to build your own website or create the most attractive aesthetic, you can always contact a web design expert to help you.
3) Don’t Forget About SEO
If you want new readers to discover your author website, SEO is essential. There are thousands of similar platforms that you need to compete against to attract sufficient traffic. SEO is one of the only ways to successfully authenticate yourself and subsequently attract visitors, so there’s no time like the present to master the art of search engine optimisation. Keywords are important as both long and short tail keywords can be used to ensure your content appears in as many relevant searches as possible. Keywords are any words or phrases that a reader may type into a search engine that relate to your books or anything else your author website includes.
In addition to keywords, you should also experiment with backlinks as they can help to prove your worth to search engine providers. Backlink to both your own internal pages and those of other external websites. Linking to large platforms that are already recognised as authentic can boost a search engine provider’s trust in your website too.
4) Always Market Your Author Website Thoroughly
Once your website is up and running, you must consider how to market it thoroughly. Try using a range of different formats, platforms and advertising types. It’s your job to reach your audience but channelling all of your efforts into just one form of marketing can be detrimental for your platform.
Exploring a range of different marketing options, from social media advertising to leafleting or even magazine marketing, can be advantageous when it comes to spreading the word about your platform. Additionally, you could try visiting author chat rooms/forums or online groups, advertising in writing journals, leaving flyers in a local library, or even handing out business cards with your URL on them! There are so many different options to explore, but the more you vary your efforts, the greater your chances of achieving marketing success.
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